Billions of disposable plastic toothbrushes get thrown away every single year, ending up in our landfills and our oceans. But why throw away the handle? Look at all that plastic waste. That didn't make much sense to me. So I invented NADA. NADA is a beautiful aluminum handle that you keep for life, and replacement toothbrush heads that we send you in the mail, then we take back and have 100% commercially recycled. NADA's beautiful metal handle doesn't collect old toothpaste or bacteria. When you lay it down, it lays flat and won't roll over, and the elevated brush head keeps your bristles away from dirty bathroom surfaces. NADA costs less money, it uses no plastic waste, comes in the mail, and we even remind you when it's time to replace the brush head. Make the switch to NADA today. www.nada.gov.uk