The video you're about to see is the most serious video Purple has ever created. Why? Because there's one thing we don't joke about, and that's science. Welcome to Purple. I'm Terry Pierce. My brother Tony and I started working on high-tech cushioning together about 30 years ago. We have a lot of fun at Purple. We have fun at work. We have fun with science in our videos. But when it comes to our products, we are serious about science. The Purple hyper-elastic polymer works on a principle called column buckling. You can see on the side the buckling of the columns as it supports the load in a wider and wider area to keep the pressure uniform. I love it because the pressure points go away. I love it because it supports my back and it's easy on my shoulders. So we use science not only to... develop the products and the technologies, but to build the machines that mold them. These are machines that don't exist anywhere else in the world. Purple's hyper-elastic polymer is such a great technology. It can be applied anywhere you need comfort. My name is Tanner Whedon, and this is Lars Hamilton. And we invent new products at Purple. Our job is to take what Terry and Tony have invented and put them into products that people absolutely love. Our greatest challenge... is pinpointing exactly where people experience pain. So whether that happens in their daily activities or when they sleep at night, we want to develop products that prevent and alleviate those pains. And part of that process is our prototyping and testing, where we do rapid iterations to involve the customer as early as possible. And as we create the prototypes, we learn what that pain really is for them. We want to make sure that every time a person interacts with a Purple product, that they have a positive and comfortable experience. We are never satisfied with what's out there. We always want a better experience. We're always going to be finding the newest materials and developing the newest materials to invent new products. We create the best engineered mattresses and comfort products in the world. My name is Thiey, and I'm an industrial designer at Purple. It won't happen. My job is to make products look aesthetically pleasing, without sacrificing anything. without sacrificing anything. without sacrificing anything. We value a product based on comfort and functionality. We spent a lot of time selecting the right material. We spend a lot of time selecting the right material. Hyper elastic polymer is very unique in its characteristics. And it is important to match this characteristic with right materials. We go through a lot of testing period, where we match these functions that we want from this product into this specific material. We go through a lot of testing period, where we match these functions that we want from this product into this specific material. The intent is to strike a resonance between comfort and aesthetic that ties in with the experience of the product. Does this look good? I am Kat Anderson and I am a project manager at Purple. Our design team engineers incredible comfort products. Once it comes out of the max machine, we assemble the mattress, we get it into the packaging and out the door. We build our products on our own factory floor and make sure they arrive safely and on time to your door. That totally rhymed. Let's show it now. Wow. I told you we were going to see some serious science, but blast some smart ladies and some smart dudes. Their collective brains house the genius that is Purple Comfort Tech. Feel it. Experience it. Enjoy it. It's comfortable. Now there's only one thing left to say, think science. I'll see you next time. Bye. Bye. Bye.