If you think you know where the name kind comes from, you're probably wrong. It's not because they're kind of tasty. They're delicious. Tastes really good. It's not because the people who make them are kind to their ingredients, although they are. And it's certainly not because when their founder, Daniel Lubezki, was growing up in Mexico City, he was some kind of child prodigy magician. This is Daniel today. Wow. Here he is with the Pope. Here he is with Barack Obama. And here are some priceless works of art, priceless to Daniel because they were made by his children. They're contemporary masterpieces. He still does magic, but we don't have the heart to tell him that he's not really a magician. Besides, his real magic is replacing the word or with the word and. Might not sound like magic, but it's pretty magical when you can create a snack food that's both healthy and tasty. When you build a company and fight to help others. When you can make an amazing product and build bridges between cultures. But none of that answers why it's called kind. For that, we have to get heavy for a second. When I was a little kid, my dad started talking to us about his experience as a Holocaust survivor. Not just was it horrible, but also how he survived because of the kindness of strangers. So that's the story of why they're called kind. But it's not just a brand name. It's a community and a movement and a state of mind. Kindness is magical. So in that sense, I guess Daniel really is a magician. We don't just aim to have great products that sell well and be beloved. We aim to change the way people see business as a force for social good. That's what we're here to do today. They say you are what you eat and it matters what you're made of. That's why every kind product is a reminder to be kind to ourselves, our bodies, our taste buds and the world. That's right.