This is a story about me, a blender, and a crazy idea that worked. Okay, quick backstory. Back in 2014, I was an artist obsessed with staying in my workflow. I hated having to stop to figure out what I'm gonna eat, cook, and then clean after. So I set up a blender in my dorm room and made this concoction I called Popeye Grass. Basically all sorts of healthy stuff mixed in. Made that every few days, drank it, and it actually worked. So I made a vlog about it and it blew up. News outlets picked it up, it went viral, and suddenly people all over the world wanted in. But here's the kicker. I was still in my dorm room biking around Amsterdam collecting ingredients like an urban forager. I was crushing pills to get the right nutrient mix right there on my table. So I set up a team, moved to a bigger space, and fine-tuned the blend for maximum health benefits. All plant-based, made with high-quality ingredients, and we kept it super affordable. Our first batch sold out faster than a Banksy exhibit. I'm talking €26,000 in month two. Cut to 2024 and here we are with a whole assortment of easy, affordable, and healthy meals. Thing is, this wasn't just about skipping kitchen time. It was about optimizing life. Getting all your nutrients without missing a bit of your day. We're not just selling easy meals here. We're offering a health and lifestyle upgrade. That's how I turned a problem into a company that's selling millions of meals. Who knew that avoiding the kitchen would lead to this?